National
The authority hub for methodology, platform capabilities, pricing, and US-wide evidence.
- ✓
- Always; it is the canonical US market entry.
- ×
- Do not duplicate it across a separate US subdomain.
UNITED STATES MARKET OPERATING GUIDE
GEO measurement built around how US buyers define a market.
A national baseline first, state segmentation when regulation or competition differs, and metro or city measurement only where local buying intent is real.
Country → statedefault hierarchy
Metrolocal-service segment
Evidence gatedregional publishing
The recommended US hierarchy
The right geographic unit depends on the buying decision—not the number of place names available in a database.
State
Use for regulated categories, meaningful competitive differences, or state-specific terminology and evidence.
- ✓
- Only after the page has state-specific sources, questions, results, and an accountable owner.
- ×
- Do not publish 50 templated pages with only the state name changed.
Metro / city
Best for location-led services and locally phrased discovery questions.
- ✓
- When local demand, service coverage, citations, and measurement prompts differ from the state page.
- ×
- Do not claim an office, team, or local results that do not exist.
County
Reserve for offers where counties are real jurisdictions or common buyer language.
- ✓
- When service delivery, procurement, licensing, courts, property, health, or government boundaries are county-specific.
- ×
- Do not use counties as the default consumer-market layer.
02 / GEO
What makes a US regional page worth indexing
- ✓A market-specific prompt set and comparison baseline
- ✓Local sources, entities, terminology, and competitive set
- ✓A distinct service, regulation, proof point, or delivery constraint
- ✓Direct value on the page without forcing a second click
03 / GEO
Publishing gate
- 1Unique demand is verified
- 2At least one measurable market difference exists
- 3Claims and citations can be reviewed
- 4The page is linked from a browsable hierarchy
Free GEO readiness scan
Is your website ready to be cited by AI?
No account required. We inspect public technical and content signals only.
FM GEO · US
Create a workspace↗Establish the US baseline before expanding by state.
Run the public-site scan, then create a private workspace for repeatable answer-engine evidence.